“I have a ‘boring’ business and make a ‘boring’ podcast. I’m okay with that — I’m an accountant so I am very familiar with DULL — but I struggle with how to market it. Via the podcast I answer common accountancy questions. This week’s episode is 7-10 minutes of me explaining payments on account, for example. How can I make the un-fun more memorable and/or appealing?”
This week Frankie Tortora and Steve Folland have a chat in response to an excellent question from accountant Claire Owen-Jones.
She says:
“I have a ‘boring’ business and make a ‘boring’ podcast. I’m okay with that — I’m an accountant so I am very familiar with DULL — but I struggle with how to market it.
Via the podcast I answer common accountancy questions. This week’s episode is 7-10 minutes of me explaining payments on account, for example.
How can I make the un-fun more memorable and/or appealing?”
What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.
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This episode is supported by AXA Business Insurance
At AXA Business Insurance, we know that running any small business is hard work; but making your freelance business a success while looking after the kids can be a real challenge. That’s why it’s AXA's mission to make your business insurance easy through tailorable cover to suit your freelance business and a 24-hour legal and tax helpline for when you need a tricky question answered.
And while we’re making insurance easier, you can focus on what matters — making your business a success for your family.
Work hard, insure easy.
Visit AXA’s Business Guardian Angel for more business help and support.
AXA Insurance UK Plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
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Claire Owen-Jones' website
Frankie Tortora's website
Steve Folland's website
Steve's podcast - Being Freelance